Adding Visual Interest on Your Website
Website content is just as much about the visuals as it is the words. A user, on average, stays on a web page for 33 seconds. To make the most out of that time you can simplify and compliment your content by using visuals. There are many different forms of visuals that you can use such as images, infographics, illustrations, and pull quotes.
Visual Variety
Most likely the first thing you think of when discussing website visuals are photographs. Photographs can certainly be influential, but other visuals can add variety while also providing information, such as:
The use of website images can add visual texture to your web page and more importantly present information in a visual form. Internet users have a short attention span so adding charts, maps, or diagrams will break up bodies of text and make your content easier to read and more aesthetically pleasing.
Infographics
Since Internet readers are more visual in nature, a rising trend is to present information in a visual manner. An infographic does just that; it communicates your message visually instead of using paragraphs of text. A variety of information can be converted into an infographic.
- Statistical Information
- Processes
- Timeline
- Location or Geographic Information
Simplifying your website content by changing complex information into simple infographics allows users to consume information quickly.
Using Visuals to Your Advantage
Once you have some great visuals, it’s time to use it to your advantage. Compelling imagery is a fantastic way to draw attention to certain areas and capitalize on the unique options available in web design. Large icons, illustrations, diagrams, and charts can be used to create very effective websites that break the mold of derivative design and set your site apart from the competition.
Conclusion
79% of users will only scan your webpage so your goal should be to grab a users focus and quickly present them with relevant information. Incorporating quality imagery into your website, with the help of properly formatted textual content, can effectively get your message across to your visitors. If you need any help integrating visuals within your content feel free to contact us today!