Five e-Mail Marketing Tips
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One of the greatest boons for small business is e-mail marketing. It is fast, affordable, easy to do and targeted.
5 e-Mail Marketing TIPS
- Make sure your e-mail marketing messages provide Value Added benefits to your recipients.
- Hone and build your permission-based e-mail. At every opportunity, gather e-mail addresses. Consider adding a "Join My Mailing List" to your website.
- Craft subject lines carefully. Avoid words that will trigger spam filters like free, act now and anything in all capital letters.
- Avoid sending your e-mail on Mondays or Fridays. People delete mail on busy Monday mornings. On Friday’s they are winding down and do not want to be bothered.
- Give people the option to unsubscribe from your list.
Why e-Mail Marketing Works
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust
- It's viral…easy to forward to other people
- It's Green—save on paper and postage